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Removing Old Members and/or Unsubscribe Button


Proulx06
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I have a problem that may have multiple solutions. Essentially, we need to be able to send marketing emails (upcoming tryouts, merchandise sales, etc) to ACTIVE members of our site (those who currently or have recently played with us). Unfortunately we have hundreds, maybe thousands, of people on our site who have't been with us for years. We have 8000 members on our site (I'm sure a ton are duplicates or originally loaded members back when SE would help you do that). When we send a marketing email, we get a ton of 'MY KID HASN'T PLAYED HERE IN 5 YEARS PLEASE REMOVE ME ASAP'. Literally dozens of those emails. 

 

Now, a major issue is the lack of an unsubscribe button at the bottom of emails. These days, SE requires people to log in. People don't want to have to log in to change their email preferences...and so they reply and yell at us instead. 

 

Now when they yell at us, we don't have a great way to quickly remove people - we must go into the permissions screen for each member of their family and remove from site. It's a hassle that would be resolved with the inclusion of an unsubscribe button. 

 

Finally, I am familiar with smart groups, but I'm curious if SE support would be able to build me a smart group (or include this in the site setup) where we can email a smart group that includes everyone who registered for ANYTHING on our site for the last X number of years. We have dozens of registrations any given year so managing that manually is difficult. A preset smart group would be a rolling smart group, where older members would fall off and we wouldn't be emailing people from 2017 tryouts for 2022. 

 

Not sure how active this forum is anymore...but are there solutions I'm overlooking?

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Proulx06, good post and topic.  Very timely for me as I was just about to research the same topic.  Hoping that SE addresses this and not sure if this falls under Do Not Contact laws as most orgs are volunteer orgs I am guessing but for sure there should be an unsubscribe link without having to login as well as a more efficient way to help clean up older memberships.
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