Youth Sports Facilities: How to Drive Traffic to Your Livestreams

[Kelsey Erwin]

Livestreaming youth sports events is a great way to engage your community and give everyone—whether at home, at work, or out of town—the ability to support their favorite teams. But getting people to tune in takes more than just turning on the camera. Here’s how to successfully market your live streams, boost your viewership, and show off your facility to your community.

1. Promote Early Across Channels

To maximize viewership, start promoting your livestreams well in advance. Use your social media channels, email lists, and website to build hype. Consistent reminders and exciting previews can help get more eyes on your event. Dive into our Recap on Streaming Live Games to learn more about planning pre-event promotions that will increase audience engagement significantly.

Pro Tip: Create a live stream countdown on social media to build excitement, similar to how the Frisco Independent School District kept their community engaged by promoting their broadcasts early.

2. Use Your Website as a Hub

Your website should be a central hub for your livestreams. Include dedicated sections where visitors can easily find upcoming game streams or replays. SportsEngine’s website builder makes this simple, helping organizations like Frisco ISD expand their broadcasts.

Pro Tip: Don’t forget to use pop-ups or banners to alert visitors about upcoming events—it’s an effective way to grab attention.

 

Read on at SportsEngine.com >