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Six Tips on How to Connect with the SportsEngine Community

By SportsEngine Marketplace, 02/05/19, 1:15PM CST

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Here are six tips on how to write an article that connects with our community

SportsEngine relies on content partners to fill that never-ending thirst for youth sports information. Here are six tips on how to write an article that connects with our community.

SportsEngine’s community of parents, athletes, coaches and administrators is a competitive, inquisitive, tireless bunch.

Thousands upon thousands of the folks who drive youth sports visit the SportsEngine Community website - aka “The Home of Youth Sports” - every day for insightful, useful and educational information. Sometimes they want to be entertained, too.

SportsEngine relies on content partners to fill that never-ending thirst for youth sports information. Here are six tips on how to write an article that connects with our community.

1. Know your audience

In a nutshell, our audience is parents of youth athletes. Some of those parents are also coaches, team managers or administrators. Parents are always looking for ways to make the youth sports experience better for their kids. Same goes for coaches and administrators. Articles that fulfill that need always rank among the most popular among our community.   

2. Write what you know

Your area of expertise is, say, apparel. You’ve spent years ordering hats and shirts and sweatshirts from multiple vendors. Cotton, polyester and blends - and the difference between them - are right in your wheelhouse. Every day coaches, team managers and parents seek your advice when deciding how to outfit their players and teams. Think about the questions you hear the most, then share that knowledge to all.

3. Don’t write an advertisement for your business

This is usually the biggest mistake people make. We’ve learned that the best way for companies to generate interest in their products in our community is to establish themselves as thought leaders in their given industry. So, again, use your years of experience to share tips, tricks and proven techniques that make lives easier for our audience.

NOTE: A quick way to tell if your piece passes the smell test; Ask yourself, "Would my article provide value to the reader without them having my product?" If the answer is yes, you probably on the right path.

4. Write short

Generally speaking, shorter articles are better than longer ones. Articles in the 500- to 750-word range generally resonate the best.

5. Share your experiences

Personal anecdotes are always well read, especially if they offer ways for our viewers to avoid your mistakes and copy your successes. What are the most important lessons you have learned as a parent, coach or administrator?

6. Promote a positive youth sports culture

That’s right, keep it positive. Sure, it’s OK to share the missteps you have made as a coach or parent. But our community would rather hear about what makes a coach great, not what makes one mediocre.

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