Your SportsEngine Marketplace listing is the most important first step in becoming a Marketplace Partner. Here are 10 ways to make your listing stand out and be effective.
Pro Tip: Your App’s name is important and it should not only include your brand name. Use simple words that have descriptors of what your app’s functionality is. Make sure users have the right first impression of what you can provide them and that it matches what they are looking for.
Pro Tip: No tips here, decide whether you provide an application or a service that benefits the youth sports ecosystem.
Pro Tip: This description will appear right within search results and on your app/service’s card within the Marketplace. This is your first chance to leave an impression on users who are searching for a solution to a problem that your app or service could solve. Make sure you are short and concise but are providing value to users.
Pro Tip: This will be the main section of your listing once a user clicks into your specific app or service from the search page. It should really include what your app does and how it can benefit whatever specific group of people you are targeting for the problems that they have. The description should explain in full what your app or service does and written in a way that someone who has no idea about your offerings would understand.
Your App should really tell a story of what the user would go through and how the app or service you provide is a value add to them. Instead of trying to sell them with features and benefits - take them through the user journey of someone using your app or service.
Provide the user with only the key features of the app - these will usually relate directly to core functionality you offer. The more specific you can be the better
Testimonials and 3rd party reviews are always valuable and can give your app/service credibility that users will trust.
Pro Tip: Your logo is a very important piece to your app listing, if a user is not drawn to your logo, they may never even take the time to read the listing at all. Make sure you are using a logo that fits well in the space allotted and pops
Pro Tip: Ensure your images are clean and crisp. A blurry image will deter users from learning more. Showcase your product the best way you can through these 4 images.
Pro Tip: While you may think it is best to get in as many categories as possible, it will not help if users go to search a category and find an app or service that does not meet their needs. Make sure your app is a correct fit to the categories that you are selecting.
Pro Tip: Ensure these categories are the target audience for your product or service. Put yourself in the shoes of your audience, if it provides value, then it is a good fit.
Pro Tip: This link should be different than your “Getting Started” CTA - this can bring a user to the homepage of your website.
Pro Tip: A landing page is perfect for this. Direct visitors to a page that can teach them about your product quickly, and allow them to shop directly.
Tag(s): Marketplace Resources