SportsEngine.com is the largest youth sports directory in North America. Follow the recommendations below to make sure your organization is in the top search results in your area.
While each organization that is part of the SportsEngine Inc. family has a listing on SportsEngine.com, these simple steps can make sure that your listing ranks higher in results in your area.
SportsEngine HQ Left Navigation
Once you've completed your organization setup, the next step is to add programs that are offered by your club. Since programs are what parents are actually sign up for, having these in place, provides a direct link to your registration as well as the more granular details that don't fit in your organization profile.
Be thoughtful about naming your program as this is what will show up in the search results listing. Instead of calling it 2019 Season Sign Up, 2019 Winter Box Lacrosse (Boys 10U) describes what a person can sign up for.
SportsEngine HQ Left Navigation (Listing)
Notice the image used in the example below includes additional information about the program (run difficulty). You can always get creative here to include data that doesn't necessarily fit elsewhere in the program listing.
In addition to coming up under organic searches, SportsEngine occasionally features national governing bodies on their home page. During these times, there is a direct link to that governing body and any program and organization affiliated with that governing body will have their programs show up along with others from the same governing body.
Additionally, affiliations show up on the organization page as well as on each program.
Governing Body Affiliation on a Program
NOTE: To set up an affiliation, speak to your account manager.
Launched in 2017 with 20 different sports, SportsEngine.com now contains more than 110,000 youth sports listings spanning across 80 different sports for youth and amateur athletes in the U.S. and Canada.