Tech-savvy Darlington Soccer Club administrator Kyle Elliott grew up playing in the Toronto-area club
Elliott’s father emigrated from England to the Toronto area, where Kyle was born. Elliott, who started playing soccer when he was about 4, grew up playing for the Darlington Soccer Club. He attended high school at Clarington Central, where, as a senior, he was the boys’ soccer team’s captain and MVP. Elliott attended Durham College just west of Clarington, where he focused on his studies and multiple jobs that paid his way through school. “I just played recreational soccer (at Durham),” Elliott said. “I was more interested in the business side of it.” Elliott landed internships in the Toronto area with Major League Soccer and Maple Leaf Sports & Entertainment before re-joining the club where he cut his teeth as a pint-sized soccer player. He’s in his fourth year serving as Darlington Soccer club administrator. Elliott, part of Darlington Soccer's eight-person staff, is back playing recreational soccer, and he also serves as a youth coach.
Elliott recommended the switch to the SportsEngine platform about a year ago. The club is now using online registration for the first time in it’s history, ending the old practice of manually inputting 4,500 to 5,000 registration forms ever year. “It was a month straight of data entry,” Elliott said. “And that’s not including the indoor season.” Elliott works to keep current registrations and clinics easy to find for visitors to Darlington Soccer’s site. On the home page he uses photos of club players, many of which he shot himself, overlaid with blocks of text to showcase the club’s current offerings. He uses the Social Media Links page element near the top of the home page to quickly direct viewers to the club’s social media channels. The Field Maps & Locations page includes a Google map that uses soccer player icons to show the locations of the more than 30 fields used by the club.
Parents and guardians are required to complete a Respect in Sport Parent Program certification before completing a player registration. Elliott, who is part of an eight-person club staff, has dedicated a page for the program that has a link to it’s certification site as well as videos that explain the origins and purpose of the program.