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Family takes all-in approach to Little League

By Loren Nelson, 10/03/16, 2:45AM CDT


April Rood serves as webmaster, husband Rick is president of Livermore Little League

Webmaster of the Week: October 3-9


April Rood


Livermore Little League


Information officer

Use of platform:

Dibs, League, Registration, Sitebuilder


Little League baseball truly has been an all-in family endeavor or the Roods. April has served as Livermore’s information officer for the past four years, and she served on the board for four years before that. Her husband, Rick, also has been heavily involved in the league for years, and he currently serves as Livermore Little League’s president. The Roods have three sons, two (ages 20 and 21) who previously played in the organization and another (age 10) who is, of course, playing in the league. April grew up in New Mexico and went to college in Texas (Texas A&M) before settling in the Bay Area (Livermore, with a population of about 85,000, is about 44 miles east of San Francisco). She has worked as a website designer, making her a natural choice to handle Livermore Little League’s website duties as its information officer.

What she does:

Rood helped Livermore Little League transition onto the SportsEngine platform two years ago, and she immediately went to work creating a wide variety of registration sessions. “We use registration when we host tournaments . . . we use it for sponsorships,” Rood said. “We use online registration for everything.” Rood put her programming skills to use to create a scrolling callout to the league’s sponsors at the bottom of the home page. Livermore merged its American and National Little League’s into one league before last season, and Rood created a Google map that showed the league’s new boundaries. She also added full information about the merger, with sections devoted to residency, school attendance and proof of age. Rood, who has been honing her graphic design skills in recent years, used Photoshop to create playoff brackets for each of the league’s age groups and division.

Making her mark:

Rood built pages for each of the fields used by Livermore Little League. The main component of those pages is a widget that allows viewers to choose a date range for games played at that particular field. Games at specific fields can also be sorted by division.

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About Loren Nelson

Loren Nelson is Community Manager at SportsEngine. He is also the National Media Editor and has served in a variety of other customer facing and media roles since 2009.

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