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Little League webmaster makes convincing pitch

By Loren Nelson, 07/18/16, 1:00AM CDT


Benicia Little League's Carl Rendell shares reasons for switching to SportsEngine platform

Webmaster of the Week: July 18-24


Carl Rendell


Benicia Little League



Use of platform:

Dibs, League, Registration, Sitebuilder


Rendell grew up playing baseball in the southeast San Francisco suburb of Fremont, California. But by the time Rendell reached Fremont’s Washington High School he says he was, “4-foot-11 and 74 pounds as a freshman” and in no way a candidate for a varsity baseball program that has produced the likes of Hall of Fame pitcher Dennis Eckersley. Rendell attended San Jose State before dropping out to work full time. He taught himself several programming languages and helped develop the intranet and other technology systems for several large companies. He founded an internet technologies consulting company (Solution43 Consulting) and co-founded Big Time Coach, which has six applications (Practice Planner, Pitch Counter, Injury Report, Tryout and Draft Management, League Draft and Game Planner) in the iTunes store. He has volunteered for multiple baseball organizations and agreed to serve on the board for Benicia Little League after moving into the area and with his son playing in the association at the time.

What he does:

Even with his son moving on to play high school baseball, Rendell has stayed on with Benicia Little League as a webmaster and coach. He spent six years tweaking, fine tuning and updating the association’s old site before recently switching over to the SportsEngine platform. In the Help and FAQs section of the site Rendell created a page titled Why the Change? It’s a 2,361-word explanation for creating a new website after years of “incremental changes” on the old one. The explanation, which includes information on the SportsEngine free mobile app, is so thorough and compelling, Rendell showed he has the chops to work in a marketing and/or sales role if he should ever switch gears in his career. Rendell said he builds sections and pages based on input from parents and fellow board members. “As soon as someone emails and says they can’t do something, I try to make it more clear or easier for them,” he said. Rendell took it upon himself to enter home run information from each game, a process that was much more cumbersome using the old site.

Making his mark:

Rendell built an All Stars landing page that includes upcoming events, rosters and short articles from each game.

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About Loren Nelson

Loren Nelson is Community Manager at SportsEngine. He is also the National Media Editor and has served in a variety of other customer facing and media roles since 2009.

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