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Lacrosse site doesn't miss a detail

By Loren Nelson, 05/23/16, 2:00AM CDT


Doug Will and Chantel Scherman combine to create a full-service destination for Centennial parents 

Webmaster of the Week: May 23-29

Will, top, and Scherman


Doug Will, Chantel Scherman


Centennial Youth Lacrosse


Will, president; Scherman, secretary/communications director

Use of platform:

Dibs, Registration, Sitebuilder, Verify


Will grew up in California and has lived in Minnesota for 18 years. He married a Minnesota native, earned a masters degree in business administration from the University of St. Thomas and figures his longevity in the state makes him an “official” Minnesotan. Scherman attended North St. Paul High School and has lived in the northern Twin Cities suburbs all her life, with the exception of when she “broke away” and attended South Dakota State University. Both Will and Scherman have kids who played or are still playing in the Centennial Youth Lacrosse system. Will served as vice president of the organization for two years before taking over as president more than two years ago. Neither Will or Scherman have technology backgrounds – Will is a financial officer; Scherman flies planes as a hobby.

What they do:

Centennial Youth Lacrosse provides programs for players from ages 6 through 15 in the northern Twin Cities suburbs. Will and Scherman share ideas and the workflow, although Scherman gives a nod to Will for providing the high-level vision on how the site should look and be organized. Scherman, meanwhile, handles the communication duties – “I absolutely love Smart Groups,” she says – and uses her design skills to create custom graphics to help promote special events. Together, Will and Scherman oversee a site that combines excellent design with deep layers of content. Speaking of content, the Coaches/Managers section starts with directions on how to apply to be a coach and how to get the required U.S. Lacrosse membership. The Team Managers page has an abundance of information, including a training video, links to Sport Ngin tutorials on how to accomplish multiple tasks. Going deeper, there are pages detailing how to create Outlook, iOS and Android calendars. There are also Weather Policy, Equipment, Field Locations, Lax 101 and Equipment pages. Will and Scherman make full use of the Sport Ngin platform, using Verify for coach background screen and Dibs for volunteer management. 

Making their mark:

On the Register/Tryout page, Will and Scherman have added the Registration Lookup page element to allow parents to check their completed registrations. “When people register with us in person, we have terminals set up so we can look it up for them,” Will said. “It’s a handy tool.”

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About Loren Nelson

Loren Nelson is Community Manager at SportsEngine. He is also the National Media Editor and has served in a variety of other customer facing and media roles since 2009.

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