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Boston-area brothers live, breathe baseball

By Loren Nelson, 02/22/16, 2:45AM CST


Scott Blumsack shows content flair as webmaster for the A's Baseball Center

Webmaster of the Week: February 22-28

Scott Blumsack and daughter Ana, 5


Scott Blumsack


A’s Baseball Center, Roving Scout Baseball


Co-owner, director, general manager, marketing director, webmaster

Use of platform:

Registration, Sitebuilder, Verify


Blumsack grew up just north of Boston in Malden, Massachusetts, where he became a Greater Boston League All-Star out of Malden High School. He was part of championship teams at Southern New Hampshire University and, after two seasons, moved on to Roger Williams University in Bristol, Rhode Island. He led the Hawks in most hitting categories in his two seasons and still ranks seventh in career batting average and fifth in career slugging percentage. He transitioned from player to coach by serving as an assistant and pitching coach at UMass Boston and then, working alongside his younger brother, Brian, as an assistant at Framingham State University just west of Boston. The Blumsack brothers founded the A’s Youth Baseball Program in 2009 and opened the A’s Baseball Center in 2013. “We had to divide and conquer, and it was a natural fit for him to spearhead the coaching stuff and for me to spearhead the business side of it,” said Scott, who signed on with Sport Ngin in the summer of 2014.

What he does:

Blumsack, who was the marketing director at the Cambridge YMCA, is constantly adding and “tinkering” with content on the A’s site. “We try to give people as much information on the site that we can,” he said. “We like people. We love baseball. We like working with kids. We like talking with parents.” Blumsack created an About Us section on the site that includes pages devoted to testimonials, the facility, the A’s staff and A’s Alumni. There’s also a section devoted to the A’s AAU/travel program. The landing page for that section includes custom graphics that serve as a link to each age group’s team page. Blumsack also put his Photoshop skills to good use on his Twitter page, where he doubles as Marty McFly of Back to the Future fame. Blumsack oversees the A’s use of Registration and Verify, among other duties. The Blumsacks recently expanded their business by offering player evaluations under the Roving Scout Baseball banner.

Making his mark:

Blumsack built a well-designed Baseball Instructors page that includes photos and bio information, showcasing a stable of instructors that includes Tampa Bay Rays catcher Luke Maile.

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About Loren Nelson

Loren Nelson is Community Manager at SportsEngine. He is also the National Media Editor and has served in a variety of other customer facing and media roles since 2009.

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