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Design pro bleeds Wildcats blue, green

By Loren Nelson, 01/04/16, 1:45AM CST


Pete Otto gives Eagan youth hockey, lacrosse sites professional look, streamlined navigation

Webmaster of the Week: January 4-10


Pete Otto


Eagan Youth Hockey Association and Eagan Lacrosse Association


Bantam coordinator, coach, webmaster (Eagan Youth Hockey); Director at large, website coordinator (Eagan Lacrosse Association).

Use of platform:

Sitebuilder, Dibs. Note: Registration is used on both sites but handled in both cases by registrars.


Otto grew up in Janesville, Wisconsin, where he played hockey, ran cross country and dabbled in tennis. He attended the University of Wisconsin-Eau Claire, graduating with a degree in graphic design. Otto works as a senior web designer at FindLaw, a Thomson Reuters business with clients that include Christopher Darden, Robert Shapiro and Gloria Allred. Otto also has worked with the Oakland Raiders, Harlem Globetrotters and American Gladiators as well as several big-name bands and artists. Otto lives in the south Twin Cities suburb of Eagan. He and his wife Donna have a 14-year-old son, Robbie, playing hockey. Otto took over as webmaster of the Eagan Lacrosse site last year and signed on as the webmaster for Eagan Youth Hockey this fall. He also does some design work for the Eagan High School boys’ hockey site.

What he does:

Web design, print design, branding and logo development all are among Otto’s specialties, and his design fingerprints are obvious on both sites. He regularly creates custom graphics that call attention to tournaments, registrations, events and other prominent content and sections on the sites. “The big thing I think about is what is the most important thing to our audience right now?” Otto said. He helped with the recent redesign of the Eagan Youth Hockey site, which was migrated onto a mobile responsive template. Otto restructured the navigation as part of the redesign. “What are the most clickable items?” he said about his architecture strategy. “What do people want to get to quickly the most? That might mean putting in a (countdown) ticker or a banner.”

Making his mark:

Otto built out the Coaches Corner section on the Eagan Youth Hockey site to include sections such as Becoming an Eagan Hockey Hockey Coach, Articles and Drills. The Videos page includes 21 USA Hockey videos with titles such as Gretzky Game and Swedish Warmup.

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About Loren Nelson

Loren Nelson is Community Manager at SportsEngine. He is also the National Media Editor and has served in a variety of other customer facing and media roles since 2009.

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