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Factory Fastpitch webmaster building from ground up

By Loren Nelson, 12/21/15, 3:15AM CST


Softball club founder A.J. Robinson busy implementing registration, adding other platform components

Webmaster of the Week: December 21-27


A.J. Robinson


The Factory Softball Club


President, coach, webmaster


Robinson grew up in Imperial, Nebraska and played college baseball at Garden City Community College in Kansas and the University of Nebraska-Omaha. He started a silk screening and embroidering business in Nebraska but, as he grew weary of Midwestern winters, ventured west to Phoenix and, eventually, the San Diego area. “I decided I needed to get to the warm weather,” Robinson, a sales rep for Callaway apparel, said. Robinson met his wife, Tracy, while cheering for Nebraska in the Holiday Bowl in San Diego. The two were seated next to each other for the game. They have a 13-year-old daughter, Lauren, a Factory Softball player who started her career playing T-ball when she was eight. When Robinson founded the club in August of 2013 it had two teams. It has since expanded to 12 teams, with Robinson’s goal to eventually have 18. ““There are a lot of really talented kids from San Diego who feel they need to drive up to Orange County and play for those teams for recruiting. That’s a travesty, we should be able to provide the opportunity that they need right here at home.”

What he does:

Robinson runs the club’s day-to-day operations, which means he is in charge of player development, fundraising, billing and payroll, uniforms, scheduling, equipment purchases and field maintenance. And, of course, the website. After trying several website providers, he switched to the Sport Ngin platform last summer and says, “I think we are the very starting point of what we are going to do with that website.” Robinson is currently implementing Registration for his club, and he has plans to build out player profiles and offer live streaming of games. He has extensive bios of all of his coaches on the club’s Coaches page, and he has built out most of the team pages with detailed roster information, schedules and player photos. 

Making his mark:

The Recruiting section includes a Factory Honor Roll page that lists the GPA of two dozen of the club’s players. “It is really important to have good grades if you want to go play college softball,” Robinson said. “It’s the top question a lot of coaches ask. It’s really a source of pride for our clubs to be on that honor roll.”

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About Loren Nelson

Loren Nelson is Community Manager at SportsEngine. He is also the National Media Editor and has served in a variety of other customer facing and media roles since 2009.

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