Jason Petty of Dallas-area's Highland Park makes seamless transition to new sport
Petty, a Dallas-area native who grew up playing multiple sports, hasn’t strayed far from his hometown. He lives just a few miles north of downtown Dallas in Highland Park and is president of Dallas-based Specialty Optical Systems (SOS), a specialty distributor of technical lighting, clean room supplies and microscopy. He and his wife, Jennifer, are raising four sons who are active in an array of sports. Logan, the second-oldest of the boys, is a freshman member of the Highland Park High School varsity wrestling team. Jason, who has a deep background in building and maintaining e-commerce websites, got his introduction to Sport Ngin last year as president of the Highland Park Boys Lacrosse board. He was looking for a new platform to showcase the booming program that has more than 600 players and, after an exhaustive research process, chose Sport Ngin. Petty’s term as president ended at about the same time Logan decided to join the wrestling team, “And I figured if he was going to wrestle, I was going to be involved in some way.” Naturally, he pushed for the Scots’ to recreate their site on the Sport Ngin platform, and it launched on a mobile responsive theme in October with a similar look and feel as the Highland Park lacrosse site.
Petty, a proponent of high-impact graphics and other visuals, directed the creation of banners for each of the Scots’ five state championships. Those banners “hang” at the top of the home page, History page and several other pages on the site. Other points of emphasis included prominently placed photos of this year’s team captains, the posting of highlight videos using the Hudl platform and a strong connection with Highland Park’s high school athletics site (a graphic that links to the Scots’ athletics site is at the bottom of most of the site’s pages).
Petty created the History page that highlights the career of longtime head coach Tim Marzuola, who was inducted into the Texas Chapter of the National Wrestling Hall of Fame in 2004 and is widely considered one of Texas’ top high school wrestling coaches. The page includes a video of Marzuola talking about his 25 years leading the Highland Park program.