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Platform experts to lead Webmasters Panel

By Loren Nelson, 09/26/15, 9:45AM CDT


Special Highlight '15 session will feature Rodney Adams, Mark Clark and Scott Clasen

Longtime Sport Ngin webmasters and platform experts Rodney Adams, Mark Clark and Scott Clasen will be guests on a special Webmasters Panel during Highlight ’15, the youth sports technology conference scheduled for Oct. 3 at Sport Ngin headquarters in Minneapolis.

Adams, Clark and Clasen all have done outstanding work for their organizations and communities, and all three have been subjects of feature articles on the Sport Ngin Community site.

Adams, who lives in the north-Atlanta suburb of Marietta, Georgia, served for years as a coach for his three children’s various youth sports teams. He then transitioned into a webmaster role for multiple local youth and high school sports sites, most notably for the Lassiter High School football team.

The content-rich Lassiter football site has become so popular in the community, Adams said the school’s principal once stopped him in the hallway and said, “I look at the high school football website to find out what is going on in the school.”

Clark, from the Chicago suburb of Cary, Illinois, has stayed connected to his two sons’ multiple youth sports activities by managing numerous area websites. Clark currently serves as webmaster of the Jr. Wolves Football & Cheerleading and Cary Grove Youth Lacrosse.

Clark has used his skills and experience as a programmer to create custom code elements on both sites, including weather maps and weekly Game Center pages.

Clasen lives in Minneapolis and works in the northern Twin Cities suburb of Blaine at the sprawling National Sports Center. As the Director of Marketing, he’s in charge of both the NSC’s website and the USA CUP site devoted to massive youth soccer tournament held at the National Sports Center each summer.

There’s so much content on both sites, one of Clasen’s biggest jobs was deciding how to organize all of it. He studied how to best display and organize copy in the most user-friendly ways, including one titled “Don’t Make Me Think.”

Adams, Clark and Clasen all will share their philosophies on content, design and connecting with their communities during the panel, which is scheduled as a late-afternoon general session.

Highlight '15

Learn more about the premier youth sports technology conference, and register to attend the event:

About Loren Nelson

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Loren Nelson is Community Manager at SportsEngine. He is also the National Media Editor and has served in a variety of other customer facing and media roles since 2009.

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