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Burnaby is one of world's hockey hotspots

By Loren Nelson, 06/28/15, 6:45PM CDT


Jennifer Scott uses sports tourism expertise to build Pat Quinn Classic hockey site

Webmaster of the Week: June 22-28


Jennifer Scott


Pat Quinn Classic




Scott grew up in Ontario and graduated from Western University in London, Ont., with a degree in kinesiology. She added a Masters degree in Sociolocultural Study of Sport in 2005 from Queen's University in Kingston, Ont. She has lived in the Vancouver area since 2010, when she moved from Toronto to work for the 2010 Winter Olympic and Paralympic Games. Scott says she fell in love with the city and the work/life balance she was able to strike. She is the Manager, Sport Tourism with Tourism Burnaby. Scott works to attract sporting events to Burnaby, a city neighboring Vancouver, and pairs them with the city’s facilities. How big is hockey in Burnaby? The town of about 227,000 has 12 ice rinks and has produced NHL greats Joe Sakic, Cliff Ronning and Glenn Anderson as well as current Edmonton Oilers star Ryan Nugent-Hopkins. Scott took over as webmaster of the Pat Quinn Classic site - in a joint effort with the Burnaby Minor Hockey Association - this year as part of the rebranding to the Pat Quinn Classic.

What she does:

Scott has filled the site with information about Pat Quinn's legacy. Quinn is a former Vancouver Canucks player and coach for whom the tournament is named. Quinn, who died in Vancouver in November of 2014, played on the inaugural Canucks NHL team in 1970 and later returned to coach the team to the Stanley Cup Finals in 1994. Quinn’s bio information appears on the site’s About Pat page, and there’s a Pat Quinn Tribute video positioned prominently on the home page. Scott also has been busy helping secure team commitments to the high-level tournament that attracts top Bantam and Pee Wee teams from around the world. Scott used the new Media Slider page element to display information about the tournament, including a graphic that shows some of the teams and associations, including one from Japan, that have committed to play in the December 27-30 event this year.

Making her mark:

Scott’s marketing skills and deep tourism knowledge are evident in the Visiting Burnaby section of the site, which include subsections devoted to Accommodations, Dining, Attractions and Maps & Directions. The Attractions page is decked out with pictures of some of the many cool things to do in the Burnaby area, including a trip 3,700 feet up the Skyride to Grouse Mountain.

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About Loren Nelson

Loren Nelson is Community Manager at SportsEngine. He is also the National Media Editor and has served in a variety of other customer facing and media roles since 2009.

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