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Pond hockey's instant classic

By Loren Nelson, 11/03/14, 12:15PM CST


Scott Crowder's Pond Hockey Classic site reflects his passion for the game

Webmaster of the Week: November 3-9


Scott Crowder


Pond Hockey Classic




Crowder, the son of former Boston Bruin and college hockey coach Bruce Crowder, grew up in Nashua, N.H., where as a hockey fanatic he spent his winters organizing as many outdoor pickup games with his buddies as possible. He played at the Division I level at UMass-Amherst, and graduated with a degree in sports management and marketing. He held the first New England Pond Hockey Classic in 2010 in Meredith, N.H., on Lake Winnipesaukee and interest far exceeded expectations (the field was capped at 77 teams, and 45 more on the waitlist didn’t get to play). Crowder and his wife, Chelsea, live in Meredith, N.H., where they own an outdoor activity center that operates in the summer months and targets tourists who flock to what is known as the Lakes Region of New Hampshire. Scott also does branding and marketing work on the side as a consultant.

What he does

Crowder does what he’s always done, organize outdoor hockey games – only now on a much, much bigger scale. He also runs pond hockey tournaments in Vermont and Montana, and recently purchased outdoor hockey events in Philadelphia and New York. As a webmaster, he works to keep the Pond Hockey Classic site updated with fresh content, ensures that registration sessions are ready to go in early October and, come tournament time, that teams are in place to gather and post content as the events take place. Crowder also keeps sponsor lists and graphic elements updated.

Making his mark

Crowder worked with a group of freelance videographers who produced an outstanding four-part documentary series for National Geographic titled “On Frozen Ponds.” The series, hosted on Crowder’s Pond Hockey Classic site, focuses on the history of the Pond Hockey Classic and the cast of characters who play in it. The home page of Crowder’s site also holds the distinction of featuring Sport Ngin Co-Founder and Chief Executive Officer Justin Kaufenberg and Chief Technology Officer Greg Blasko as part of the background image (that’s Kaufenberg on the left, attempting to steal the puck from Blasko). "Luckily they haven't charged me any royalty fees yet," Crowder said with a laugh.

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About Loren Nelson

Loren Nelson is Community Manager at SportsEngine. He is also the National Media Editor and has served in a variety of other customer facing and media roles since 2009.

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