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Northgate athletic director pulls triple duty

By Loren Nelson, 10/26/14, 10:30PM CDT


Walnut Creek (Calif.) school's Steve Chappell also serves as webmaster, soccer coach

Webmaster of the Week: Oct. 27-Nov. 2


Steve Chappell


Northgate Broncos


Athletic Director/Webmaster


Chappell worked in the Los Angeles area for two financial services startups focused on credit card processing before moving to Walnut Creek, Calif., five years ago to take over as athletic director at Northgate High School. Chappell is also the boys’ soccer coach at Northgate, which has a grades-9-through-12 enrollment of about 1,600 and is located 28 miles northeast of San Francisco.

What he does

Chappell helped transition the athletic department’s website to the Sport Ngin platform four years ago, in large part to eliminate the old paper-based system for registering the school’s athletes. “We were very paper driven here,” Chappell said. “Registration is magic. The electronic capture is so much better. I don’t know if I could put a number on the hours of work we have saved.” Chappell is focused more on function over style, so don’t be fooled by the the site’s no-frills design. He encourages coaches to manage their team pages, and the site is loaded with content, including team photos, rosters (with headshots) and schedules (with final scores) for most of its varsity teams. Chappell has been updating a photo gallery that shows the progress of the construction work being done on the school’s new pool. 

Making his mark

Chappell has built pages devoted to the school’s major athletic awards, most notably the Eric Griffin Award that goes to the top male and female student athlete. His website work – he calls it “A labor of love” – helped Northgate earn a Top 5-ranking among high school athletics sites on the Sport Ngin platform.


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About Loren Nelson

Loren Nelson is Community Manager at SportsEngine. He is also the National Media Editor and has served in a variety of other customer facing and media roles since 2009.

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