skip navigation

Webmaster pushes Ponies Football over the top

By Loren Nelson, 10/13/14, 11:00AM CDT


Chris Freichels' outstanding video work just one aspect of her content creation

Webmaster of the Week: October 14-20


Chris Freichels


Ponies Football




Freichels, who has a degree in journalism and mass communications from the University of Minnesota, worked at CONUS Communications’ All News Channel for 12 years, the last nine as a producer. As a freelance video camera operator, she shot Vikings, Twins, Timberwolves and North Stars games. She works at Stillwater (Minn.) Junior High as a media tech paraprofessional, helping students and teachers with technology questions and problems. Freichels, whose son, Joey, is a senior defensive back on the Stillwater High School football team, was approached by Ponies coach Beau LaBore to serve as the program’s webmaster in 2012. Freichels has been shooting video of her son playing football since he was in the fourth grade, and LaBore saw her work online.

What she does

Freichels, working off a self-imposed publishing schedule, keeps the Ponies’ website fresh with steady updates (news, video and social media). She films all the team’s games and has complete highlight packages posted within hours of them ending, usually finishing by midnight. “Maybe it is because of my news background, but I want to be urgent about it,” she says. She videotaped one-minute interviews with all 40 of the team’s seniors, then posted them in batches (five every Tuesday) on the site. Freichels keeps the news flowing even in the offseason, posting updates on team activities on Facebook and Twitter.

Making her mark

Freichels estimates she puts in at least 30 hours of work per week on the site during the season, and her efforts are a big reason why Ponies’ Football ranks No. 1 among all high school football sites on the Sport Ngin platform. Freichels calls it luck, but she she was on the scene in 2012 with video camera running when Stillwater students pulled off an ingenious “Moses parting the Red Sea” homecoming stunt in the bleachers. Freichels' YouTube video, which has more than 125,000 views, gained nationwide attention.

Loren Nelson Headshot

About Loren Nelson

Loren Nelson is Community Manager at SportsEngine. He is also the National Media Editor and has served in a variety of other customer facing and media roles since 2009.

Connect with Loren Nelson

Loren's Social Media Contacts