skip navigation

Muskegon webmaster is a cut above

By Loren Nelson, 09/29/14, 9:45AM CDT


Alex Nicholson unleashes array of multimedia skills for Michigan-based junior hockey team

Webmaster of the Week: Sept. 29-Oct. 5


Alex Nicholson



Creative Services Director


Nicholson was born in Chicago and raised in Indianapolis, where he attended Ben Davis High School and Indiana University-Purdue University Indianapolis. The self-described video nerd graduated from IUPUI with a degree in Digital Media, which Nicholson said was a “test pilot” program designed to match his interests at the time. Nicholson did radio broadcasts while in high school, participated in five internships while in college, has traveled to Greece twice for documentary and web video production and cut his teeth as a photographer by shooting weddings. He’s starting his third season working for the Lumberjacks.

What he does:

Creative Services Director is a, ahem, "creative" way of saying Nicholson does a little of everything. He says he gets plenty of help creating content and handling other web duties, but the look, navigation and content creation gameplanning for the Lumberjacks’ site – and its sister sites and – ultimately falls under Nicholson’s responsibilities. He plugs in events on the calendars for all three sites and keeps the Lumberjacks' Community and Tickets sections updated. He hopes to continue to build out the Fan Zone section this season in an effort to boost traffic, which Nicholson said has gone up significantly in the past few years.

Making his mark:

Nicholson’s extensive video background is obvious in the “A Cut Above” video he created as an entertaining, dynamic alternative to what is most often a text-dominated About Us section. More of Nicholson’s outstanding video work can be found in the JacksTV section, which includes highlights from the Lumberjacks’ most recent games.

Loren Nelson Headshot

About Loren Nelson

Loren Nelson is Community Manager at SportsEngine. He is also the National Media Editor and has served in a variety of other customer facing and media roles since 2009.

Connect with Loren Nelson

Loren's Social Media Contacts