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Dedicated Messaging Ad Unit Guidelines

By SportsEngine Marketplace, 06/17/19, 9:45AM CDT

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SPORTSENGINE USERS EMAIL

Marketplace partners have the opportunity to be featured once a year in the Community Highlights series by way of premium ad placement or sponsorship of an email section.

OPTION 1: BANNER AD

GUIDELINES

  • Ad will be placed in parents & athletes, coaches, or admins section depending on partner's target audience for product or service.
  • Color of banner ad will match section
    • Parents & Athletes = Yellow
    • Coaches = Orange
    • Admins = Maroon
  • Banner ad is a SportsEngine template, partners get to choose copy and add their logo.
  • Link must direct to SportsEngine Marketplace Listing

TIPS FOR SUCCESS

ON BRAND

Content must align with SportsEngine's youth sports brand. Community highlights emails often focus on sports participation, tips to make sports life easier, youth health issues or advice, or inspirational stories.

RELEVANT

Your ad unit should serve as a 'problem' or something users want to learn more about. When the user clicks on the ad and lands on your Marketplace Listing, the content within your listing should 'solve' the problem.

USEFUL TO ANYONE

Ensure the content you use in the community highlights email is useful to anyone, and then narrow down the audience you are targeting within your Marketplace Listing. This will allow you to get more clicks to your listing.


OPTION 2: SPONSORED SECTION

Guidelines

  • Sponsored the parents & athletes, coaches, or admins section depending on what best suits your audience
  • CTA will be "learn more"
  • Link is to your website, landing page, or wherever you prefer

About SportsEngine

SportsEngine was created to help people simplify their sports life. Now, we're making it easier than ever for parents and athletes to find the right sport and the right organization for them.