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How Red Nose Day Helps: Rising Above Poverty in Atlanta

By Staff, 04/27/19, 10:45AM CDT


Using the power of sport to help young people overcome crime, poverty, and racism.

In Atlanta, 30% of children live in poverty, and only 4% will make it out. L.E.A.D, a program funded by Red Nose Day, uses the power of sport to empower young ambassadors and help them overcome crime, poverty, and racism.

You can help raise money to support programs like these through the Red Nose Day Joke-Ha-Thon.

Learn more at

Money Buys  

Money raised goes to keep children living in poverty safe, healthy and educated, in the U.S. and around the world. Even a few dollars can help.

  • $1.00 can provide nutritious food for a child in need.

  • $5.00 can provide a child in need with after-school homework help and mentoring.

  • $3.00 can buy a warm, clean, comforting blanket for a homeless young person coming in from the cold.



Red Nose Day is a campaign to end child poverty, one nose at a time. Through the power of entertainment, Red Nose Day raises money and awareness to keep children who need our help the most safe, healthy and educated in America and around the world.

Red Nose Day returns Thursday, May 23 when millions of Americans, celebrities, and businesses will come together wearing their Red Noses to raise money and tune in for a special night of programming on NBC.

You and your kids can join in the fun by buying Everyday Hero noses at Walgreens and fundraising for Red Nose Day!  

And be sure to watch NBC's fifth annual Red Nose Day Special followed by a special Red Nose Day edition of "Hollywood Game Night”.  Tune in on May 23 at 8/7c, only on NBC.

To learn more about Red Nose Day visit

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