Forward-thinking webmasters share their tricks, tips for staying ahead of the competition
Bobbi Hinkson of Dematha Catholic Ice Hockey, left, and SportsEngine's Sam Slagle.
Kathleen Campbell of the Tri-City Eagles Hockey Club and Mike Haynes of the Cross County Basketball League were the featured speakers among a group of about a dozen youth sports webmasters, coaches, registrars and board members who attended the SportsEngine User Group Event on Dec. 14 in Silver Spring, Maryland.
Campbell, the internal communication director for the Eagles, talked about how she led the push to have all team-related functions managed through SportsEngine’s branded mobile app. She explained how she works with team managers to have scores posted immediately after games and full statistics updated each week.
Kathleen Campbell, right
Haynes, Cross County’s webmaster, talked about how he delivers on the league’s “Bringing Youth Basketball Into the 21st Century” catchprase through live video streams of games, the tracking of statistical leaders in each age group and providing a robust social media presence. He talked about how he’s leveraged technology to grow the league from 25 teams at its inception to more than 100 last year.
The event, held in downtown Silver Spring at the Copper Canyon Grill, also included former Webmaster of the Week Cathy Samras of Chesapeake Club Lacrosse as well as representatives from Dematha Catholic High School Ice Hockey, Maryland Warriors Baseball, Southern Maryland Volleyball Club and Tomorrow’s Ice, among other organizations.
SNUG Maryland was hosted by SportsEngine Community manager Loren Nelson, who talked about the Help Center, Ideas Portal, Community Forum and other resources available to help use and maximize SportsEngine’s software. Product marketing manager Rob Bedeaux talked about new products such as PowerPay and gave a brief overview on when and how to use them.