New Jersey-based webmasters share their best practices with other youth sports administrators
Rich Boretz of Central Jersey Volleyball Academy, left, and Sport Ngin product marketing manager Rob Bedeaux.
Bryan Hopper of Blue Star Lacrosse and Rich Boretz of Central Jersey Volleyball Academy were the featured speakers among the group of youth sports webmasters, coaches, registrars and board members who attended the Sport Ngin User Group event on May 12 in Jersey City, New Jersey.
Both Hopper and Boretz previously had been honored as Sport Ngin Webmasters of the Week. Hopper is a former high school and college lacrosse player who is the director of Blue Star Lacrosse, an up-and-coming lacrosse club based in north central New Jersey. He talked about the custom page headers and graphics that are used on several sections of the Blue Star site, giving it a professional look. He also explained how he uses Google analytics to help determine what content to create and where to display it.
Bryan Hopper of Blue Star Lacrosse
Hopper also showed how he embeds Facebook pixel code in the head code of his site for remarketing and to track ads and ad conversions.
Boretz showed how he uses the mirrors page element to display registration links in several sections on the Central Jersey Volleyball Academy site.
A “volleyball dad” with a technology background, Boretz also explained how he uses anchors to direct viewers to registration links from the schedule portion of Camps pages. Boretz also showed examples of some of the landing pages he created for sections of the CJVA site. He used a combination of photos and Call to Action page elements to help simplify navigation simple even on mobile devices.
The event, held at Brightside Tavern, also included Sport Ngin integration partner Marc Friedfertig of YouthHockey. Representatives from Cranford Hockey Club, Garden State Attack Volleyball Club, Palisades Sparkill Baseball League, Metro Fighting Moose, Castle Hill Little League, Medford Lakes Athletic Association, Middletown High School South Football – among other organizations – also were in attendance.
SNUG New Jersey was hosted by Sport Ngin community manager Loren Nelson and included regional manager Chris Mertz, sales representatives Andy Oelker and Brian Grey, account manager Bobby Johnson and product marketing manager Rob Bedeaux. Oelker gave a brief overview of Sport Ngin, and Nelson talked about some of the features and resources available on the Sport Ngin Community website. Mertz talked about Sport Ngin’s five main areas of focus (risk management, communications, competition, promotion and financial management) in the coming year.
Bedeaux gave a presentation on some of Sport Ngin’s newest and most popular products, including PowerPay, team messaging in team center and mobile responsive Sitebuilder templates. Johnson gave an overview of the onboarding process, from the help available through support to the role of Sport Ngin’s account managers.
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