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Full speed ahead for HEADstrong

03/21/2016, 1:45am CDT
By Loren Nelson

Webmaster of the Week: March 21-27

Name: Michael Colleluori

Site: HEADstrong Lacrosse Club

Position: Vice President, HEADstrong Foundation; Webmaster

Use of platform: Registration, Sitebuilder, Verify

Background: Colleluori grew up just west of Philadelphia, where he attended Ridley High School. He had plans of playing Division I lacrosse with his best friend and older brother, Nick, at Hofstra University in Hempstead, New York. Michael was a freshman at Hofstra when Nick, a sophomore, was diagnosed with non-Hodgkin’s lymphoma. Nick passed in 2006 at the age of 21. From his hospital bed, Nick created the HEADstrong Foundation with the goal of raising cancer awareness with the goal of raising cancer awareness and funds for heroes affected by cancer. Michael, as vice president of HEADstrong, has worked with family members, friends and volunteers to raise more than $8 million in the last 10 years. “We still have a lot of work to do,” Michael said. “We have a new goal, ‘How do we raise 5 million annually?’ ” Michael, who played four seasons of lacrosse at Hofstra, oversees information technology for HEADstrong, and he moved the HEADstrong Lacrosse Club site onto the Sport Ngin platform more than a year ago. “We were using a website that didn’t have a range of tools,” Colleluori said. “We thought, from a design standpoint, we could get the most bang for our buck by essentially creating a generic template that can be replicated.” 

What he does: Colleluori set up the lacrosse club homepage with a prominent graphic that links to the foundation’s website. He also has call-outs to Commits, FAQ and Testimonials sections within the lacrosse club site. The Multimedia section includes a Photos page that has galleries dating to 2013. There’s also a Videos page that has both memorials to Nick and club team game highlights. Registration for summer camps at three locations is highlighted on the Camps page.

Making his mark: Michael built out the Foundation page to include information on the HEADstrong Foundation and, at the bottom of the page, a moving ESPN video that shows Michael and other family members talking about Nick’s fight with cancer.

 
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    Loren Nelson

    About the Author

    Loren Nelson is the Community Manager at SportsEngine. He is also the National Media Editor and has served in a variety of other customer facing and media roles since 2009.

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    Tag(s): Webmaster of the Week