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Sting Soccer makes its presence felt

By Loren Nelson, 12/07/15, 7:15AM CST

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Webmaster Jason Henderson orchestrates complicated collection of clubs

Webmaster of the Week: December 7-13

Name:

Jason Henderson

Site:

Sting Soccer Club

Position:

Chief Information Officer

Background:

Henderson, who was born in Plano, Texas, was a standout high school soccer player at Berkner in the north Dallas suburb of Richardson. He earned a scholarship to play men's soccer at Ouachita Baptist University in Arkansas, where he spent a year before returning to the Dallas area to play for the University of North Texas. He graduated from North Texas with an advertising degree in 2008 and, soon after, joined the Sting Soccer Organization to oversee marketing and advertising. He has since added the management of the organization’s website design and structure to his list of duties. “It is funny how you get out of the local soccer scene, and then it just pulls you right back in,” Henderson said.

What he does:

Henderson serves as webmaster for the organization’s three Sport Ngin sites: Sting Soccer, Titans Futbol Club and Texas Cup Soccer. Sting Soccer, which was founded in 1973, is the the longest running women’s soccer organization in the nation. And, with 3,000 members in a sprawling area that includes Dallas, San Antonio, Austin and New Mexico, it is also the largest all-girls soccer club in the U.S. Titans Futbol Club is the newer, boys’ version of Sting Soccer, and Texas Cup is the organization’s major annual tournament (2015 was its 26th year). He also oversees Sting Soccer’s specialty retailer store, Royal Nation. “In the past we had seven or eight different domains that we had websites under,” Henderson said. “There are a lot of complexities to what we do, and we were looking for a simpler solution.” Sting Soccer switched to the Sport Ngin platform last summer and, by late September, the designs had been completed and content had been migrated to all three sites. One of the big draws to Sport Ngin for Henderson was, “The flexibility of manipulating information all over the site,” he said. “The ability to update it one place and have it update in several other places at the same time.” Henderson makes generous use of the Mirrors page element, most notably on the separate region landing pages he created for North Texas, Austin North, San Antonio and New Mexico.

Making his mark:

The Club Information page on the Sting Soccer site is a one-of-a-kind masterpiece. It pulls information about club administrators and displays it using a customized Survey Report page element. The profile photos of staff members in the table aren’t photos at all but caricatures the organization collects when it goes to the State Fair of Texas each year (the annual outing is affectionately nicknamed "Sting Fair Day"). As an added touch, he plans to update the staff profiles with full bio information.

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About Loren Nelson

Loren Nelson is Community Manager at SportsEngine. He is also the National Media Editor and has served in a variety of other customer facing and media roles since 2009.

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