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Webmaster boosts soccer club's profile

07/13/2015, 11:30am CDT
By Loren Nelson

Webmaster of the Week: July 13-19

Name: Jason Braga

Site: New England Futbol Club

Position: Director of Operations, Webmaster

Background: Braga, a Massachusetts native who played at Worcester State University, spent a year as the Director of Soccer Operations at Boston College in 2013-14. He started with the New England Futbol Club six years ago as a volunteer assistant coach for a 10-and-under girls’ team and has worked his way up through the ranks ever since. Braga previously served as a full-time staff coach, and he still coaches two teams in the organization (down from his peak of coaching five teams simultaneously). The NEFC has about 2,200 players on 145 teams. The organization draws players ranging in age from 9 to 18 from central and eastern New England.

What he does: When Braga took over as Director of Operations this spring, one of his goals was to raise the NEFC’s national profile. So he went to work on rebuilding the club’s already impressive website (it cracked the Top 5 of Sport Ngin’s club soccer site rankings last October). “We’re putting a lot of effort in terms of getting our name out there,” Braga said. “And there’s no better way to do that than revamping the site in terms of getting a fresh look.” The NEFC’s homepage now features news articles with custom graphics created by Braga, two rows of customized links using the new Call To Action page element and an outstanding About Us video. Speaking of video, the site also features an impressive CORE Moves section that has links to more than 40 mobile-friendly skills videos designed to help players refine their technical skills. Braga also worked to revamp the Tournaments section, giving each of the events it hosts a customized look. The NEFC’s March tournament (yes, they play soccer outdoors in New England in March) drew 950 teams this year and is expected to attract more than 1,100 teams in 2016. Photos from the event often show mounds of snow heaped in the background. “We are out there plowing soccer fields to make the event happen,” Braga said.

Making his mark: Braga put a lot of emphasis on building close relationships with the club’s sponsors, and to that end he created a customized sponsors bar at the bottom of the site’s homepage. Braga created the image map using Image-Maps.com, and, through Google Analytics, he can track the number of clicks each sponsor logo gets.

 
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    Loren Nelson

    About the Author

    Loren Nelson is the Community Manager at SportsEngine. He is also the National Media Editor and has served in a variety of other customer facing and media roles since 2009.

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    Tag(s): Webmaster of the Week