Sport Ngin Director of Marketing Jim Dahline (left) and National Risk Management Director Josh Opiola conducted the first of three sessions during a virtual workshop streamed live on June 18.
Sport Ngin held its first virtual Community event, exclusively streaming the Risk Management, Sponsorships & Volunteers workshop live from its Minneapolis headquarters on Thursday, June 18.
The seminar was the latest in an ongoing series of free training sessions conducted by the Sport Ngin User Group (SNUG).
The public is invited to attend these events, which are held at the company's offices and offer hands-on instruction and personal interaction with Sport Ngin experts, or they can watch it live online. However, June’s meeting was only streamed as Sport Ngin's operation base is being prepped for a move to a new building just blocks away from its current Nordeast location.
The workshop was hosted by Director of Marketing Jim Dahline and featured presentations from Josh Opiola, Paul Loeffler and Dahline. The panelists also answered questions emailed from viewers watching the sessions online.
Opiola, Sport Ngin’s national risk management director, discussed the importance of developing and implementing a risk management program.
“Anything you as organizations can do to help eliminate that risk is absolutely beneficial to the safety of your organization, as well as the safety of the kids,” he said.
Opiola also detailed the type of information included in a background check completed using Verify, Sport Ngin’s screening service.
Sport Ngin Account Manager Paul Loeffler
Loeffler, a Sport Ngin account manager, demonstrated how coordinating an army of volunteers can be simplified by using Dibs, Sport Ngin’s online volunteer management tool.
He walked viewers through the process of scheduling, tracking and assigning volunteers before detailing the steps a volunteer follows to sign up for a task, including how to find one using specific criteria.
“What’s nice from a user standpoint is that you can search through the Dibs program by interest and by schedule,” Loeffler said.
Dahline reviewed strategies for maximizing sponsorships, including how to identify additional opportunities for generating revenue and how to package them to create added value for sponsors. Planning is the key to creating a successful sponsor program, he said.
“You want to step back a little bit and create a list of all the potential inventory that a sponsor could find value in sponsoring,” added Dahline, who is the director of communications and sponsorship for the U.S. Pond Hockey Championships.
He also offered advice on ways to effectively present and represent sponsors, whether on an organization’s website or at an event.
The next Community event is an invite-only social for SNUG members July 30 at Sport Ngin’s new headquarters. Click here to join SNUG and receive exclusive interviews, content and notifications for members only.
The last summer SNUG workshop is scheduled for Aug. 27 and open to everyone. The topic has not been determined, but visit the Sport Ngin Community page for updates.