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Hoops highlights have courtside flavor

By Loren Nelson, 12/08/14, 12:45PM CST

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Courtside Films trio expands video footprint from Iowa to nationwide

Webmaster of the Week: December 8-14

Names:

Darrell Coleman (@dcoleman_23)
Eric Hines (@CourtsideFilms)
Johnny Hines (@HoverCraftHines)

Site:

Courtside Films

Positions:

Video/editing (Coleman, top photo), Business manager/video/editing (Eric Hines, middle photo), Founder/video/editing (Johnny Hines, bottom photo)

Background:

The Hines brothers and Coleman are from Cedar Falls, Iowa. They attended Northern University High School, a small public school that was operated by the University of Northern Iowa before closing in 2012 because of budget cuts. The trio grew up playing baseball, basketball and football, and Johnny Hines first translated that passion for sports into shooting video of top high school athletes in Iowa. Johnny founded Iowa Elites in 2010, when he started shooting and posting video of current and former Iowa high school hoops phenoms, including the likes of Marcus Paige and Harrison Barnes. Both Paige and Barnes went on to play for the University of North Carolina, and Barnes later was selected in the first round (seventh overall) of the 2012 NBA draft by the Golden State Warriors. Eric Hines and Coleman joined the Iowa Elites staff in 2012, and the company’s name was changed to Courtside Films last year as it expanded its coverage of top high school basketball talent beyond Iowa and the Midwest.

What they do:

Video. Lots and lots of video. Name a top high school basketball recruit and there’s a strong chance the Courtside Films crew has produced a highlight video of that player. Last weekend Eric Hines and Coleman drove eight hours to Kentucky to cover the Marshall County Hoopfest, where they produced an array of videos that included game highlights, player highlights and full game videos that are posted behind the Scouting Services paywall. Johnny Hines, meanwhile, was in Chicago covering the Chicago Elite Classic. Eight videos dated Dec. 7 are posted on the site, and five more were posted on Dec. 6. The Player Finder tab in the top navigation makes it easy to punch in the name of any top player, navigate to his page and then choose from an array of video options featuring that player. Coleman and the Hines brothers each shoot, edit and post video. Courtside Films also produces and sells its pro-quality highlight videos as an on-demand service for players wanting more exposure to pro and college scouts. Future plans include providing video services for a middle school camp in California in February and organizing and hosting all-star events.

Making their mark:

Portions of a Courtside Films highlight video of high school freshman Bol Bol, son of former 7-foot-7 NBA center Manute Bol, were shown on ESPN. The video has 382,000 views on YouTube. A mixtape of Tyus Jones, the former Apple Valley (Minn.) High School guard now playing at Duke, has more than 160,000 views.

 

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About Loren Nelson

Loren Nelson is Community Manager at SportsEngine. He is also the National Media Editor and has served in a variety of other customer facing and media roles since 2009.

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